Tips to write a great Online Classified Ad
It’s a well known fact that Internet users’ attention span is around seven seconds. That means you have seconds to catch the eye of a user, convey your message and make them take a desired action. Whoa! Reminds me of the movie scenes where the time bomb is diffused just before it hits zero seconds. Writing a compelling ad is not just an art but there is so much of science is involved too. A great ad is a summary of a product’s features, benefits and one good reason to click on it. I have tried to give pointers to write a compelling online ad.
Features
Features explain what a product or service is about. A product will have list of features but all of it cannot be fit in to a summary snippet. Only the main features which buyers usually look for are to be listed. For example, a Mobile Phone, the main features are Speed, Camera and Design. You talk about RAM speed, Camera Pixel and thickness of the phone. Please note it’s not a thumb rule that only the above mentioned features are to be only listed. You can also mention other specifications of a phone for A/B testing.
Benefits
Now it is time to market the features. Yes, features will only explain what a product is about. It won’t talk about “why you should buy?” or “what are the advantages of buying our product?” Let’s continue with the previous example. A new version of an older model is released with increased RAM size. So, the benefit of buying newer version is that the processing speed of the phone is increased and you can play higher end games. This segment of the ad is crucial since it makes a compelling proposition to the users. Benefits can also be of other nature too. Monetary benefits include discounts and cash backs. Other benefits are to get free accessories and a life time phone insurance.
Find out Indian classified sites for free ad Posting
Call to Action
This is the last segment of the ad copy which urges the users to take a next step. The next step in the previous examples will be redirecting to the product page which displays all specifications, colors available and speed of the delivery. A call to action can be from a simple text to a button depending on the format of the ad copy.
These tricks to write an attractive online ad can be applied to any products, services and ad platforms. Let’s say you are selling your Car and want to post an ad on a classified website. Since this is a display ad, you are allowed to post pictures (added benefit) and other miscellaneous information if required. But the technique to write the ad remains the same. Hope it helps you to write a compelling ad and make more conversions. Happy advertising!
Are you selling your car or want to advertise your service? Register with Lallabi Classifieds Ads for free and create your profile.
