Alexa Rank is an important tool that is used to measure the traffic of the websites online. The lower the Alexa rank more the traffic and number of visitors. Alexa ranks the website considering multiple parameters such as traffic, number of page views, bounce rate etc. Alexa provides the rank to website in two ways one is globally and another is regionally.
All businesses that have taken up online marketing, aiming to improve their conversion rate. Now, there are multiple different ways to attract targeted traffic. Some go for a good place in the SERPs, others like to know that their site receives heavy traffic. Either way, everybody has this goal to achieve financial success. But, while scoring high with Google may seem to positive business people the only way to make themselves known and thus attainment their goal, there are others that think that a good place in the Alexa ranking system might benefit them just as well.